I’m a Creative Director with over 12 years of experience, based in Buenos Aires, Argentina. Currently working at Palo, leading the Franuí global account.

My roots are in Art Direction, which gave me a relentless eye for craft and aesthetics. However, today my brain is wired as truly cross-platform. 

I like to challenge myself to ideate without boundaries in various formats and channels. That's why, throughout my career, I’ve done a bit of everything: TV commercials, radio campaigns, native social content, disruptive street activations, live events, and brand launches.
I’ve had the chance to collaborate with brands like Ualá, Coca-Cola, Tic Tac, Personal, Royal Canin, Mercado Libre, Netflix, Spotify, Adidas, and Burger King, as well as key cultural institutions.
For me, the format helps shape the idea. Whether it’s a 60-second film or an experiential street activation, I’m always looking for the key to make the idea stand out and truly connect with people through a sharp insight, observation, or cultural truth.
Always down for a good chat. Let's grab a coffee and make something cool together.


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2024
. CAA Buenos Anuncios - Bronce - Digital Services Campaing - La mano de Manu Ualá
. Eikon - Gold - Consumer Relationships - La mano de Manu Ualá
. +Digital - Best Agency - Monks Local Team
2022
. Lápiz DOSSIER - Tv - Silver - Hecho en Argentina Netflix
. +Digital - Integrated - Silver - Hecho en Argentina Netflix
. +Digital - Media Strategy - Silver - Hecho en Argentina Netflix
2019
. Bolsa de Comercio de Bs. As. - Gold - Best Experiential Stand Tarjeta Naranja
2016
. FePi - Silver - Social Media - Parrigram Burger King
2014 BEE BUENOS AIRES / 2016 NEWCYCLE / 2017 INDIE / 2019 VML (ex-GEOMETRY) / 2021 MONKS / 2025 PALO