Client:
Ualá México

Product:
Ualá is now a Bank

Agency:
Monks
In Mexico, many financial apps look like banks, but legally they aren’t.
Ualá is. As a licensed bank certified, it could say something competitors legally couldn’t. The campaign leaned into that gray area, highlighting Ualá’s security and ease while competitors’ names had to be BEEEEEPED every time they were mentioned as banks.