Client:
Ualá Argentina / Colombia / México

Product:
Ualá BIS

Agency:
Monks
Finding the right partner for your business means knowing what they offer, and spotting what they hide. We’re talking about high fees and holding your money hostage.
To launch Ualá Bis, a payment system for sellers that charges low commissions and deposits money instantly, the campaign tapped into a simple entrepreneurial truth: when someone takes your fees and keeps your money, your business starts to feel a little less yours. Ualá Bis offered the opposite, making your business feel more yours again.