Client:
Ualá
Product:
Dollar Account Saving
Agency:
Monks
Ualá
Product:
Dollar Account Saving
Agency:
Monks
Context:
In Argentina, people have almost always kept their dollars in cash to avoid banks. This gave rise to underground exchange houses known as 'cuevas' (caves), where people could go to exchange their savings into pesos or dollars. Now, with the launch of Ualá's dollar account, these caves are becoming obsolete. And who better than a bear to tell us about coming out of the cave, right?
In Argentina, people have almost always kept their dollars in cash to avoid banks. This gave rise to underground exchange houses known as 'cuevas' (caves), where people could go to exchange their savings into pesos or dollars. Now, with the launch of Ualá's dollar account, these caves are becoming obsolete. And who better than a bear to tell us about coming out of the cave, right?