Client:
Burger King

Product:
Instagram Account

Agency:
Newcycle
Burger King Argentina didn't have an official Instagram, yet fans were still tagging us across more than 30 fake accounts that had racked up over 15,000 followers combined. 
To fix this, we launched our official profile by turning our grid into a giant grill, dedicating every single post to our loyal fans. We found them one by one, tagged them to welcome them to the real account, and slid into their DMs with a free meal-rewarding them for sticking with us, even when we weren't actually there.