Client:
Ualá México

Product:
Free Credit Card

Agency:
Monks
In Mexico, getting a credit card often means justifying your past. One mistake in your credit history, or simply having none, and traditional banks shut the door. No second chances. 
While traditional banks keep people trapped in endless interrogations, we took a different approach for Ualá: a credit card that doesn’t judge you, giving people access to credit without bureaucracy or never ending questions.