Client:
Ualá MX

Product:
Ualá BIS

Agency:
Monks
In Mexico’s crowded fintech market, Ualá needed to stand out and remind people it offered the highest cashback in the category.
In Mexico, money is often called “lanita” a.k.a wool. So to explain a product that makes your “wool” bounce back with the best returns, we invited the ultimate wool expert to tell the story: a sheep.