Client:
Ualá Argentina

Product:
Ualá APP

Agency:
Monks
To strengthen Ualá’s brand consideration in Argentina, we introduced a simple promise: Ualá “te da una mano.” - gives you a hand.
An app that helps you shop, pay, and make your money work harder, all within reach. To bring the idea to life, we invited the Argentine best known for delivering when the country needed a hand: basketball legend Manu Ginóbili.