Client:
Netflix ARG
Product:
Hecho en Argentina
Agency:
Monks
Netflix ARG
Product:
Hecho en Argentina
Agency:
Monks
Context:
To launch Netflix's 'Made in Argentina' hub, we tapped into highly relatable local insights. We went from classic wordplay in a TV spot to using a loudspeaker truck—a staple of daily life that anyone who knows Argentina will recognize in a heartbeat.
To launch Netflix's 'Made in Argentina' hub, we tapped into highly relatable local insights. We went from classic wordplay in a TV spot to using a loudspeaker truck—a staple of daily life that anyone who knows Argentina will recognize in a heartbeat.