Client:
Netflix ARG

Product:
Hecho en Argentina

Agency:
Monks
To launch Netflix’s “Made in Argentina” hub on Netflix, we tapped into the country’s unmistakable voice. A platform created to celebrate what’s ours: the humor, the slang, the stories, even in a world that constantly pushes us to look abroad.
To announce new Argentine releases, we turned to a vehicle every local knows by heart: the loudspeaker trucks that roam neighborhoods blasting promotions, heard from blocks away and impossible to ignore.