Client:
Franuí

Product:
Halloween

Agency:
PALO
The brand’s main objective was to generate talkability, especially in the U.S., an emerging market for Franuí. So we looked for a seasonal moment that could resonate locally. Halloween was the perfect excuse.We rewrote a classic horror story: zombies had discovered something tastier than brains. They discovered Franuí raspberries. 
After their first bite, chocolate-covered raspberries became their new obsession. From that moment on, brains were officially off the menu.