Client:
Spotify ARG

Product:
Cumbia Documentary

Agency:
Monks
As streams of Cumbia 420 kept rising, so did the prejudice around the artists behind it. Media coverage focused on their lives rather than their music.
Together with Spotify, we created a raw mini-documentary to change the narrative. Following L-Gante (Elián Valenzuela), one of the genre’s pioneers, the film explores his reality and creative process, making him headline news for the one thing that started it all: his music.